Analyst Outreach Turns Emerge Client into Gartner Magic Quadrant Leader:
Trillium Software
Background
Trillium Software, a data quality solutions provider, began working with Emerge to gain industry and market recognition.
Business Challenge
Trillium wanted to be named a leader in the Gartner “Magic Quadrant” for data quality.
Strategy
- Develop a monthly outreach plan for communicating key milestones and wins to leading Gartner analysts
- Maximize paid inquiry time to pick analysts’ brains about emerging trends while subtly weaving in Trillium’s own thought leadership opinions.
- Secure two customers per quarter to share data-quality success with analysts under nondisclosure agreements
- Create a tracking matrix to ensure constant communication to key influencers and capture topics discussed and expected outcomes
Success!
Emerge secured Trillium’s placement on the Gartner Magic Quadrant as the leader among all competitors in “ability to execute.”
Emerge used Trillium’s Magic Quadrant placement in a media blitz, which included immediate press release, website placement of news/quadrant, and communication of Magic Quadrant placement to Trillium’s customer base.