Thought-Leadership Program Spreads Word for Autodesk Evangelists
Background
Autodesk uses evangelists to seed its markets and develop demand for products that are released in 12-18 months.
Business Challenge
The company wanted a cost-effective way to get its evangelists and product news out to more customers and prospective customers.
Strategy
- Pursue speaking opportunities at key industry conferences
- Pitch Jonathan Knowles, ACS, as an industry expert
Success!
Secured 11 speaking opportunities in the first year, 17 opportunities in the second year, and 24 opportunities in the third year.