Strategic Counsel and Planning
Emerge Media believes that the best-executed PR campaigns begin with a solid strategic understanding of our clients’ business. We offer competitive analysis, perceptual audits, messaging and positioning workshops, as well as crisis management programs.
Media Relations
All PR firms offer media relations; it’s the cornerstone of what we do. Emerge Media creates a steady stream of news and coverage that clearly articulates our clients’ vision and effectively positions them in their respective markets. We do this through researching current trends to leverage, pitching corporate and product news, thought leadership articles, and customer success stories. We also organize press tours for business, technology, and vertical market coverage.
Analyst Relations
Industry and financial analysts help shape markets, and their recommendations guide many technology-buying decisions. They are an audience that has a lot of influence on our clients. We design programs that target the most influential analysts, and we work with our clients to build strategic relationships with them.
Speaking and Awards
Industry conferences are key to keeping up on market trends and meeting and networking with journalists, bloggers, industry pundits, customers and partners. Emerge Media enables its clients to get in front of and influence this crucial audience.
Social Media Programs
PR as we know it has changed with the acceptance of social media. Everyone is a content contributor. Emerge Media builds social media plans into its overall media-relations strategy. We target the appropriate social media venues to ensure our clients are engaging with the right audience.
Strategic Writing Services
Emerge Media utilizes professional writers as well as former journalists to provide our clients with the most effective and well-written content for press releases, customer success stories, and contributed byline articles.
Customer Reference Programs
This element focuses on your relationships and the recruitment, training, and management of customers who are interested in participating in press and analyst tours, media releases and success stories, and speaking engagements, among other co-marketing opportunities.
Author Promotion
Based on more than 15 years of experience promoting various authors throughout the country, Emerge Media has a well established program specifically for building thought leadership publicity campaigns for its author clients. We work with each author to determine key publicity goals and then supplement their book marketing efforts with demand generation and awareness building campaigns for each.